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Attempting to link a non-profit mindset to the corporate world. CSR | sustainability | social impact | people + planet | Toronto, Canada http://linkd.in/amyc101

CSR is a lot of bullshit, but by understanding its nature, we can fix it and motivate companies to act.

Graph with pen & ruler. Corporate social responsibility, bullshit, ideals, sustainability, indicators
Graph with pen & ruler. Corporate social responsibility, bullshit, ideals, sustainability, indicators
Photo by Isaac Smith on Unsplash

Bullshitology


To help people be their best selves at work, organizations need to reflect trust in their structures, not just in policies

Woman suspended with umbrella against yellow wall. Trust, self-management, holacracy, sociocracy, teal organizations
Woman suspended with umbrella against yellow wall. Trust, self-management, holacracy, sociocracy, teal organizations
Photo by Edu Lauton on Unsplash


Companies’ corporate social responsibility efforts should be integrated into content marketing, but to create stories with integrity marketers need to consider ethics and purpose

Do Something Great sign; CSR; corporate social responsibility; content marketing; marketing; non-profit fundraising
Do Something Great sign; CSR; corporate social responsibility; content marketing; marketing; non-profit fundraising
Photo by Clark Tibbs on Unsplash


Mindfulness can develop behaviours that make us more socially responsible and sustainable

Person hugging tree — corporate social responsibility, sustainability, business, meditation, mindfulness, compassion, empathy
Person hugging tree — corporate social responsibility, sustainability, business, meditation, mindfulness, compassion, empathy
Photo by Trent Haaland on Unsplash


Diversity, equity & inclusion isn’t just about company employees: it is also a company’s responsibility to incorporate DEI in its external-facing work

People sitting at desk. Diversity, equity, inclusion, philanthropy, supply chain, marketing, corporate social responsibility
People sitting at desk. Diversity, equity, inclusion, philanthropy, supply chain, marketing, corporate social responsibility
Photo by Christina @ wocintechchat.com from the #WOCinTech project

It’s not just about cryptocurrency: smart contracts are making philanthropy more sophisticated and encouraging non-profit impact measurement

cryptocurrency, blockchain, bitcoin, ethereum, smart contract, non-profits, charities, NGOs, philanthropy, donations
cryptocurrency, blockchain, bitcoin, ethereum, smart contract, non-profits, charities, NGOs, philanthropy, donations
Image by Megan Rexazin from Pixabay


Many companies make mistakes with corporate advocacy, or “brand activism”, but here’s how you can build a solid strategy that’s meaningful

Change is Coming Poster — corporate advocacy, corporate activism, brand activism, branding, CSR, social impact
Change is Coming Poster — corporate advocacy, corporate activism, brand activism, branding, CSR, social impact
Photo by Markus Spiske on Unsplash


Companies should use the Sustainable Development Goals strategically to commit to an actionable and deeper impact on sustainability

Goalposts. Sustainable Development Goals; SDGs; corporate social responsibility; SDG washing; Global Indicator Framework
Goalposts. Sustainable Development Goals; SDGs; corporate social responsibility; SDG washing; Global Indicator Framework
Photo by Utsman Media on Unsplash


By encouraging the development of stress cases in design, companies can promote and teach empathy

Post it notes. User design; empathy; edge cases; stress cases; product design; company culture; employee engagement
Post it notes. User design; empathy; edge cases; stress cases; product design; company culture; employee engagement
Photo by UX Indonesia on Unsplash


The monetary value of the impacts of people-related initiatives can illuminate a company’s true influence on society and incentivize change

Office work. Employee engagement; impact-weighted accounts; monetary valuation; gender; diversity; ESG; financial statement
Office work. Employee engagement; impact-weighted accounts; monetary valuation; gender; diversity; ESG; financial statement
Image by StockSnap from Pixabay

Amy Coulterman

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